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The main challenge of this project was to address the risk of loan defaults. Based on data from 466,285 customers, around 50,968 customers (11%) failed to repay their loans. The goal of this project was to develop a credit risk prediction model that minimizes default risk, identifies potential target markets, and determines key attributes that influence credit scores.
01 / Process
The dataset contained customer information from a loan company covering the period 2007–2014, with 74 columns of mixed data types (float, integer, and string) and about 460,160 missing values. The target variable was loan_status (0 = good, 1 = bad).
The process included:
To make the findings more understandable, I created visual dashboards and feature importance plots that explained the drivers behind default risks.
The resulting predictive model not only provided an effective tool to reduce financial losses but also generated valuable insights for designing better loan products, targeting reliable market segments, and improving customer segmentation strategies.
03 / Product proof
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